Relationship
About Us
Recovering credits and assets for companies has been our “DNA” for over 30 years, but our expertise goes far beyond that: Way Back is also a reference in BPO (Business Process Outsourcing) solutions, meeting corporate needs in a broad and specialized manner.
Founded in 1991 by Jefferson Frauches and Márcia Tejo, our board of directorsWay Back was founded with the purpose of serving a growing credit recovery market. Over the decades, we have established ourselves as specialists in corporate solutions, both in Brazil and abroad, always applying industry best practices and innovating to exceed our clients' expectations.
Without obstacles and without borders, our team is dedicated to creating customized solutions for each client, because we understand that each partnership is unique!
Headquartered in São Paulo, where it all began, Way Back has taken the world by storm. Since 2019, we've consistently ranked among the TCM Group's TOP 5 and TOP 10 companies, ranking among more than 150 countries, as an international leader in Receivables Management.
We are ready to support you throughout your accounts receivable journey, offering comprehensive service and solutions tailored to your needs.
1990
Way Back studied the market and prepared to offer efficient solutions for businesses in various segments.
1991
It was born with the concept of humanized billing and intelligent resources, promoting long-term relationships.
1992
The profile is strengthened. Thanks to the founders' commitment to offering excellent services, Way Back was able to win its first major clients.
1993
Investing in training and developing talent has been a Way Back principle since its inception.
1994
Legal and initiation of relationships with international partners.
1998
With growth to over 80 employees and new hires, Way Back continued to grow and new human development projects were created alongside the areas that were being structured in the late 1990s.
1999
Big numbers – 8 years in the market, 7 Way Back International branches.
2000
Development and growth. Do you know the power of being the sole representative of TCM Group in Brazil?
2005
There are no barriers to credit recovery. No matter where your money is, with Way Back, you'll get it back.
2006
BPO is more than outsourcing. It offers relationship management and allows you to focus on your business.
2009
Together we will be stronger – we are the Hands that Build. What drives our team is the spirit of victory and determination. We are always united to build the best for everyone.
2010
Strategic HR is a market differentiator. As the company evolves, planning has shifted to focusing on human development through training to offer the best to the market.
2013
Way Back, represented by CEO Jefferson Viana, was gaining new ground and gaining media attention. Nominated for Executive of the Year by Clientes SA magazine.
2015
Way Back's new market – USA. TCM Group's exclusive ownership of the US debt collection market and the company's CEO as President of IGEOC were the driving forces of 2015.
2016
International Connections. The LatinCob presidency is now represented by Way Back.
2017
Best Performance Award. Way Back is synonymous with excellence in BPO and Preventive Management.
2018
Relationship management is our core business. Good morning, Spain! With a year marked by achievements, Way Back Spain was founded in 2018.
2019
Secure negotiations at your fingertips. The e-negotiator is Way Back's digital 100% Autonegotiation Portal. Customer Success, beyond Step by Step, focuses on the customer experience.
2020
A year of achievements. Recognition as:
TOP 10 by TCM Group.
2021
A time filled with new challenges and new beginnings. The Atitude Way project is gaining momentum and fostering individual talent.
2022
A year of excellent results and performance, new hires, and new projects. Recognized as a TOP 5 company by TCM Group.
2023
TOP 10 by TCM Group and celebration of 5 years of Way Back Spain.
2025
2025 – For the third consecutive year, Way Back achieves a position in the TOP10 of TCM Group International, reaffirming its excellence in service, volume and operation.
Mission
Offer comprehensive services in a collaborative and humanitarian manner focused on “credit recovery/cycle.”
Vision
To be recognized as the best company offering innovative credit recovery and receivables management solutions with international reach.
Values
Ethics: projects and actions based on integrity, honesty, humility and reciprocity;
Growth and Recognition: We develop projects focused on expanding our talents, enhancing the quality of the services offered in order to obtain the expected results;
Respect: Altruism is a fundamental part of our daily lives, in interpersonal and team relationships, establishing channels of communication, regardless of the position they hold in the Company.
The Way Back + Digital Project represents a strategic step toward transforming Way Back into an even more agile, technologically advanced, and competitive company. Focused on increasing efficiency and reducing reliance on phone calls, the project aims to respond to Anatel's new guidelines and expand the company's digital presence.
We already use channels like WhatsApp, email, and SMS, but now we're looking to explore new AI tools and partnerships, strengthening our presence across multiple digital channels to offer innovative solutions and even more comprehensive service to our customers.
OPERATIONAL TRANSFORMATION
INTRODUCTION OF NEW TECHNOLOGIES
BRAND REPOSITIONING
ACTIONS
INTERNAL
MORE
EFFICIENCY
NEW TRAININGS
Attitude Way
Nothing changes if you don’t change – Allow yourself!
Values such as innovation, ethics, and respect are integral to the WayBack organizational culture project. And thus, Atitude Way was born, as part of the company's mindset development.
Changing our way of thinking allows us to reposition our lives and evolve.
Hands that Build
Way Back was built by a diversity of minds and hands united in a common purpose: to do the best in every detail. The "Hands that Build" initiative recognizes each employee who contributes to the company. It's a way to recognize that they leave their mark wherever they go. Check out photos of the initiatives carried out over the years.
I'm Max Way, Way Back's mascot, and I've come to invite you to learn a little more about us. Come join the team and build smart, strategic projects with us.
Max Way
In 2009, when the company made 18 years old and were moving to Av. Paes de Barros, many companies began to publicize their mascots, and that's how Way Back had the idea of Max Way
Values that Max represents:
- It was created based on the spirit of companionship, collaboration, focus, determination and teamwork. His face was inspired by the cartoon "The Atomic Ant", however, as there were already international partnerships and due to brands and patents, there were several changes in style.
- Márcia Tejo, director and founder, was responsible for creating its concept, was born by coincidence on the same day as Way Back's Anniversary, on June 28, 2009.
