THE Consumer Day, celebrated on March 15, It is a date that recognizes consumer rights and boosts retail. Created in 1962 for the president John F. Kennedy, it gained global relevance. In Brazil, became synonymous with awareness, promotions and loyalty campaigns. In 2025, FecomercioSP recommends promotions from March 9th to 15th, consolidating “Consumer Week” with offers in physical stores and e-commerce.
Opportunities for this moment
THE Consumer Month represents a valuable opportunity to win new customers and strengthen loyalty with strategies such as:
- Strategic partnerships: Collaborations with other brands to expand the value offering.
- Discounts and promotions: Special offers and easy payments.
- Customer experience: Personalized service and personalized actions.
- Digital presence: Online strategies to maximize reach.
Consumer Day 2024 Results
- Omnichannel: Integration between physical and digital stores has improved the consumer experience.
- Significant growth: Sales generated R$1.4T 602.8 million.
- Increase in e-commerce: Consumers sought convenience and better prices.
- Greater adherence to loyalty programs: Companies reported an increase in customer retention.
Expectations for Consumer Day 2025
For 2025, the expectation is that the event will continue to grow stronger, with trends such as:
- New technologies: Using AI and chatbots for more efficient support.
- Personalized offers: Use of data for targeted promotions.
- Live commerce growth: Live sales on social media are gaining momentum.
- Valuing customer experience: Improved service and logistics.
Way Back and Consumer Month
In this Consumer Month 2025, the Way Back reinforces its commitment in providing opportunities for customers to find the best solutions for your financial needs, always prioritizing transparency and efficiency in processes.
Source: Varejo Brasil, Época Negócios Globo, Carta Capital and Images: Google Search
