THE Merchant's Day, celebrated on July 16th, honors the professionals who work in product and service sales area, one sector essential to economic development and job creation in Brazil.
Importance of the date
The date reinforces recognition to one of the most relevant professional categories for the country. Celebrating Trader's Day is value the role strategic of these professionals in generating income and strengthening the domestic market.
Opportunities for trade
Companies take advantage of the date to:
- Promote exclusive promotions and digital marketing campaigns to boost sales.
- Strengthen the customer loyalty, offering gifts, courses or exclusive experiences.
- For e-commerce, promotional actions such as discounts and free shipping.
Sales results in 2024
- Expanded retail trade grew 5.2% in the first half of 2024 compared to the same period in 2023, while the restricted retail evolved 4.3%.
- February 2025 presented new sales record, with an increase of 0.5% compared to the previous month and growth of 3.6% over February 2024, surpassing pre-pandemic levels.
Expectations for Trader's Day 2025
With the good results recorded in 2024 and the recovery of the economy, the expectation for 2025 is increase in sales in July, especially in physical retail and in segments such as clothing, appliances and services.
The trend is for companies to invest even more in flash sales, digital coupons and local promotions to value small and medium-sized businesses, in addition to using dates like this to generate connection with the public through institutional and commemorative content.
Way Back and Merchant's Day
A Way Back understands the strength of the commercial sector as the engine of the national economy. Throughout its 34-year history, the company has worked alongside merchants of different sizes, offering credit recovery solutions that preserve relationships and enable new sales cycles.
Trade only grows with financial health, confidence and strategy, and that is what Way Back believes and works on daily.
Sources: Agência Brasil, Credits Brasil, Serasa, DMCard Blog
