{"id":7753,"date":"2026-05-28T10:00:00","date_gmt":"2026-05-28T13:00:00","guid":{"rendered":"https:\/\/wayback.com.br\/?p=7753"},"modified":"2026-05-26T16:15:48","modified_gmt":"2026-05-26T19:15:48","slug":"bpo-bto-orientado-por-ia-mais-eficiencia-menos-atrito","status":"publish","type":"post","link":"https:\/\/wayback.com.br\/es\/bpo-bto-orientado-por-ia-mais-eficiencia-menos-atrito\/","title":{"rendered":"BPO\/BTO impulsado por IA: mayor eficiencia, menor fricci\u00f3n."},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"font-size:18px\">EL\u00a0<strong>transformaci\u00f3n digital<\/strong>\u00a0se est\u00e1 convirtiendo\u00a0<strong>Un mercado crediticio m\u00e1s estrat\u00e9gico y tecnol\u00f3gico.<\/strong>\u00a0Con el apoyo de\u00a0<strong>Inteligencia artificial y BPO\/BTO<\/strong>, las empresas\u00a0<strong>Son capaces de optimizar los procesos y reducir la fricci\u00f3n operativa.<\/strong>\u00a0y desarrollar\u00a0<strong>operaciones m\u00e1s eficientes y \u00e1giles<\/strong>\u00a0y\u00a0<strong>conectado<\/strong>\u00a0hacia\u00a0<strong>necesidades del mercado.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 48%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:22px\"><strong>Proyectos BTO en el mercado crediticio<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">EL\u00a0<strong>BTO<\/strong>\u00a0es un\u00a0<strong>modelo<\/strong>\u00a0qu\u00e9\u00a0<strong>Combina tecnolog\u00eda, estrategia e inteligencia operativa.<\/strong>\u00a0a\u00a0<strong>transformar<\/strong>\u00a0procesos\u00a0<strong>Adem\u00e1s de la subcontrataci\u00f3n tradicional.<\/strong>\u00a0En el mercado crediticio, ayuda a optimizar las operaciones y aumentar la eficiencia.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">Seg\u00fan Febraban,\u00a0<strong>74% de instituciones financieras<\/strong>\u00a0ganancias realizadas de\u00a0<strong>eficiencia operativa<\/strong>\u00a0con tecnolog\u00edas inteligentes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-1024x684.png\" alt=\"\" class=\"wp-image-7754 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-1024x684.png 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-300x200.png 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-768x513.png 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-18x12.png 18w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao.png 1220w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:51% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-1024x683.jpg\" alt=\"\" class=\"wp-image-7755 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-1024x683.jpg 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-300x200.jpg 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-768x512.jpg 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-1536x1024.jpg 1536w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-2048x1365.jpg 2048w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:22px\"><strong>La inteligencia artificial en el mercado crediticio<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">EL\u00a0<strong>Inteligencia artificial<\/strong>\u00a0giros\u00a0<strong>an\u00e1lisis y decisiones<\/strong>\u00a0m\u00e1s\u00a0<strong>r\u00e1pido y decidido.<\/strong>\u00a0Con ello, es posible\u00a0<strong>interpretaci\u00f3n de datos<\/strong>,\u00a0<strong>identificar patrones<\/strong>\u00a0y\u00a0<strong>crear estrategias m\u00e1s personalizadas<\/strong>\u00a0para cada perfil de cliente.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">Muchas instituciones financieras ya utilizan&nbsp;<strong>Inteligencia artificial en el an\u00e1lisis y la concesi\u00f3n de cr\u00e9ditos.&nbsp;<\/strong>para mejorar&nbsp;<strong>Eficiencia y experiencia del cliente.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:22px\"><strong>IA en BTO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">EL\u00a0<strong>La IA se aplic\u00f3 a BTO<\/strong>\u00a0automatiza procesos<strong>, mejora los flujos operativos y potencia la inteligencia estrat\u00e9gica.<\/strong>\u00a0de las operaciones. Esto contribuye a\u00a0<strong>acciones m\u00e1s r\u00e1pidas y eficientes<\/strong>\u00a0en el mercado crediticio.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-1024x683.png\" alt=\"\" class=\"wp-image-7756 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-1024x683.png 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-300x200.png 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-768x512.png 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-1536x1024.png 1536w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-18x12.png 18w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:51% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-1024x683.jpg\" alt=\"\" class=\"wp-image-7757 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-1024x683.jpg 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-300x200.jpg 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-768x512.jpg 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-1536x1024.jpg 1536w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-2048x1365.jpg 2048w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:22px\"><strong>Beneficios de la IA en BTO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">La combinaci\u00f3n de IA y BTO\u00a0<strong>Contribuye a unas operaciones m\u00e1s eficientes, estrat\u00e9gicas y conectadas con el mercado.<\/strong>\u00a0Entre los principales beneficios se encuentran:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mayor agilidad operativa<\/li>\n\n\n\n<li>Automatizaci\u00f3n de procesos<\/li>\n\n\n\n<li>Mejor an\u00e1lisis de datos<\/li>\n\n\n\n<li>Comunicaci\u00f3n m\u00e1s estrat\u00e9gica<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px\"><strong>A Way Back trabaja con BTO e IA.<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">Un camino de regreso une\u00a0<strong>experiencia, tecnolog\u00eda e inteligencia de datos<\/strong>\u00a0desarrollar\u00a0<strong>Operaciones BPO\/BTO impulsadas por IA<\/strong>\u00a0m\u00e1s\u00a0<strong>eficiente, estrat\u00e9gico y conectado<\/strong>\u00a0para satisfacer las necesidades del mercado crediticio.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">Con nuestro&nbsp;<strong>Sistema de recuperaci\u00f3n din\u00e1mica<\/strong>, anticipamos&nbsp;<strong>Predecimos tendencias y pronosticamos comportamientos.<\/strong>&nbsp;del moroso, haciendo el&nbsp;<strong>operaciones m\u00e1s asertivas y dirigidas<\/strong>&nbsp;basado en los resultados.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-1024x679.png\" alt=\"\" class=\"wp-image-7758 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-1024x679.png 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-300x199.png 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-768x509.png 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-18x12.png 18w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica.png 1331w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Fuentes: Brazil in sheets, Finsiders Brazil, GX Capital<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"65\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/03\/RODAPE-SITE.png\" alt=\"\" class=\"wp-image-6041\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/03\/RODAPE-SITE.png 843w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/03\/RODAPE-SITE-300x23.png 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/03\/RODAPE-SITE-768x59.png 768w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>La IA est\u00e1 transformando el mercado crediticio. \u00a1Descubre c\u00f3mo se est\u00e1 aplicando!<\/p>","protected":false},"author":6,"featured_media":7762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[11,9],"tags":[],"class_list":["post-7753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","category-gestao"],"_links":{"self":[{"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/posts\/7753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/comments?post=7753"}],"version-history":[{"count":1,"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/posts\/7753\/revisions"}],"predecessor-version":[{"id":7760,"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/posts\/7753\/revisions\/7760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/media\/7762"}],"wp:attachment":[{"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/media?parent=7753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/categories?post=7753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayback.com.br\/es\/wp-json\/wp\/v2\/tags?post=7753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}