{"id":7753,"date":"2026-05-28T10:00:00","date_gmt":"2026-05-28T13:00:00","guid":{"rendered":"https:\/\/wayback.com.br\/?p=7753"},"modified":"2026-05-26T16:15:48","modified_gmt":"2026-05-26T19:15:48","slug":"bpo-bto-orientado-por-ia-mais-eficiencia-menos-atrito","status":"publish","type":"post","link":"https:\/\/wayback.com.br\/en\/bpo-bto-orientado-por-ia-mais-eficiencia-menos-atrito\/","title":{"rendered":"AI-driven BPO\/BTO: more efficiency, less friction"},"content":{"rendered":"<p class=\"wp-block-paragraph\" style=\"font-size:18px\">THE\u00a0<strong>transforma\u00e7\u00e3o digital<\/strong>\u00a0est\u00e1 tornando o\u00a0<strong>mercado de cr\u00e9dito mais estrat\u00e9gico e tecnol\u00f3gico.<\/strong>\u00a0Com o apoio da\u00a0<strong>Intelig\u00eancia Artificial e do BPO\/BTO<\/strong>, as empresas\u00a0<strong>conseguem otimizar processos, reduzir atritos operacionais<\/strong>\u00a0e desenvolver\u00a0<strong>opera\u00e7\u00f5es mais eficientes, \u00e1geis<\/strong>\u00a0and\u00a0<strong>conectadas<\/strong>\u00a0\u00e0s\u00a0<strong>necessidades do mercado.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 48%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:22px\"><strong>BTO no mercado de cr\u00e9dito<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">THE\u00a0<strong>BTO<\/strong>\u00a0is a\u00a0<strong>modelo<\/strong>\u00a0what\u00a0<strong>alia tecnologia, estrat\u00e9gia e intelig\u00eancia operacional<\/strong>\u00a0to\u00a0<strong>transformar<\/strong>\u00a0processos\u00a0<strong>al\u00e9m da terceiriza\u00e7\u00e3o tradicional.<\/strong>\u00a0No mercado de cr\u00e9dito, ajuda a otimizar opera\u00e7\u00f5es e aumentar a efici\u00eancia.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">Segundo a Febraban,\u00a0<strong>74% das institui\u00e7\u00f5es financeiras<\/strong>\u00a0perceberam ganhos de\u00a0<strong>operational efficiency<\/strong>\u00a0com tecnologias inteligentes.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-1024x684.png\" alt=\"\" class=\"wp-image-7754 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-1024x684.png 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-300x200.png 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-768x513.png 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao-18x12.png 18w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-e-BTO_-a-alianca-que-esta-transformando-o-futuro-do-trabalho-nas-empresas-brasileiras-_-SEGS-Portal-Nacional-de-Seguros-Saude-Info-Ti-Educacao.png 1220w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:51% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-1024x683.jpg\" alt=\"\" class=\"wp-image-7755 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-1024x683.jpg 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-300x200.jpg 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-768x512.jpg 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-1536x1024.jpg 1536w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-2048x1365.jpg 2048w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/qualified-technicians-brainstorm-ways-use-ai-cognitive-computing-extract-usable-information-from-complex-data-team-specialists-implement-artificial-intelligence-process-massive-datasets-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:22px\"><strong>IA no mercado de cr\u00e9dito<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">THE\u00a0<strong>Intelig\u00eancia Artificial<\/strong>\u00a0torna\u00a0<strong>an\u00e1lises e decis\u00f5es<\/strong>\u00a0more\u00a0<strong>r\u00e1pidas e assertivas.<\/strong>\u00a0Com ela, \u00e9 poss\u00edvel\u00a0<strong>interpretar dados<\/strong>,\u00a0<strong>identificar padr\u00f5es<\/strong>\u00a0and\u00a0<strong>criar estrat\u00e9gias mais personalizadas<\/strong>\u00a0para cada perfil de cliente.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">Muitas das institui\u00e7\u00f5es financeiras j\u00e1 utilizam&nbsp;<strong>IA na an\u00e1lise e concess\u00e3o de cr\u00e9dito&nbsp;<\/strong>para melhorar&nbsp;<strong>efici\u00eancia e experi\u00eancia do consumidor.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:22px\"><strong>IA no BTO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">THE\u00a0<strong>IA aplicada ao BTO<\/strong>\u00a0automatiza processos<strong>, melhora fluxos operacionais e amplia a intelig\u00eancia estrat\u00e9gica<\/strong>\u00a0das opera\u00e7\u00f5es. Isso contribui para\u00a0<strong>a\u00e7\u00f5es mais \u00e1geis e eficientes<\/strong>\u00a0no mercado de cr\u00e9dito.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-1024x683.png\" alt=\"\" class=\"wp-image-7756 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-1024x683.png 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-300x200.png 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-768x512.png 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-1536x1024.png 1536w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_-18x12.png 18w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/BPO_-o-que-e-e-como-funciona_.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:51% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-1024x683.jpg\" alt=\"\" class=\"wp-image-7757 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-1024x683.jpg 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-300x200.jpg 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-768x512.jpg 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-1536x1024.jpg 1536w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-2048x1365.jpg 2048w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/hands-working-with-office-items-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:22px\"><strong>Benef\u00edcios da IA no BTO<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">A combina\u00e7\u00e3o entre IA e BTO\u00a0<strong>contribui para opera\u00e7\u00f5es mais eficientes, estrat\u00e9gicas e conectadas ao mercado.<\/strong>\u00a0Entre os principais benef\u00edcios est\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mais agilidade operacional<\/li>\n\n\n\n<li>Automa\u00e7\u00e3o de processos<\/li>\n\n\n\n<li>Melhor an\u00e1lise de dados<\/li>\n\n\n\n<li>Comunica\u00e7\u00e3o mais estrat\u00e9gica<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:20px\"><strong>A Way Back trabalha com BTO e IA<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">A Way Back unites\u00a0<strong>experi\u00eancia, tecnologia e intelig\u00eancia de dados<\/strong>\u00a0para desenvolver\u00a0<strong>opera\u00e7\u00f5es AI Driven BPO\/BTO<\/strong>\u00a0more\u00a0<strong>eficientes, estrat\u00e9gicas e conectadas<\/strong>\u00a0\u00e0s necessidades do mercado de cr\u00e9dito.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:18px\">Com nosso&nbsp;<strong>sistema Dynamic Recovery<\/strong>, antecipamos&nbsp;<strong>tend\u00eancias e prevemos o comportamento<\/strong>&nbsp;do inadimplente, tornando as&nbsp;<strong>opera\u00e7\u00f5es mais assertivas e orientadas<\/strong>&nbsp;por resultados.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-1024x679.png\" alt=\"\" class=\"wp-image-7758 size-full\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-1024x679.png 1024w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-300x199.png 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-768x509.png 768w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica-18x12.png 18w, https:\/\/wayback.com.br\/wp-content\/uploads\/2026\/05\/IA-bots-Tecnologia-Unica.png 1331w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"655\" height=\"71\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png\" alt=\"\" class=\"wp-image-6269\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6.png 655w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/04\/ESPACO-LINHA-SITE-WORDPRESS-6-300x33.png 300w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:18px\">Fontes: Brasil em folhas, Finsiders Brasil, GX capital<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"65\" src=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/03\/RODAPE-SITE.png\" alt=\"\" class=\"wp-image-6041\" srcset=\"https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/03\/RODAPE-SITE.png 843w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/03\/RODAPE-SITE-300x23.png 300w, https:\/\/wayback.com.br\/wp-content\/uploads\/2025\/03\/RODAPE-SITE-768x59.png 768w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>AI is transforming the credit market. Read more about how it&#039;s being applied!<\/p>","protected":false},"author":6,"featured_media":7762,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[11,9],"tags":[],"class_list":["post-7753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","category-gestao"],"_links":{"self":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/7753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/comments?post=7753"}],"version-history":[{"count":1,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/7753\/revisions"}],"predecessor-version":[{"id":7760,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/7753\/revisions\/7760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/media\/7762"}],"wp:attachment":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/media?parent=7753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/categories?post=7753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/tags?post=7753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}