{"id":6423,"date":"2025-07-10T10:21:47","date_gmt":"2025-07-10T13:21:47","guid":{"rendered":"https:\/\/wayback.com.br\/?p=6423"},"modified":"2025-11-13T16:32:24","modified_gmt":"2025-11-13T19:32:24","slug":"dia-do-comerciante-como-impulsiona-a-economia","status":"publish","type":"post","link":"https:\/\/wayback.com.br\/en\/dia-do-comerciante-como-impulsiona-a-economia\/","title":{"rendered":"Trader's Day: how it boosts the economy!"},"content":{"rendered":"

THE Merchant's Day<\/strong>, celebrated on July 16th<\/strong>, honors the professionals who work in product and service sales area,<\/strong> one sector essential to economic development <\/strong>and job creation in Brazil.<\/strong><\/p>\n\n\n\n

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Importance of the date<\/strong><\/p>\n\n\n\n

The date reinforces recognition<\/strong> to one of the most relevant professional categories for the country.<\/strong> Celebrating Trader's Day is value the role<\/strong> strategic of these professionals<\/strong> in generating income and strengthening the domestic market.<\/p>\n<\/div>

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Opportunities for trade<\/strong><\/p>\n\n\n\n

Companies take advantage of the date to:<\/p>\n\n\n\n

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  • Promote\u00a0exclusive promotions\u00a0<\/strong>and\u00a0<\/strong>digital marketing campaigns to boost sales.<\/li>\n\n\n\n
  • Strengthen the\u00a0customer loyalty<\/strong>, offering gifts, courses or exclusive experiences.<\/li>\n\n\n\n
  • For e-commerce,\u00a0promotional actions<\/strong>\u00a0such as discounts and\u00a0free shipping.<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
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    Sales results in 2024 <\/strong><\/p>\n\n\n\n

      \n
    • Expanded retail trade<\/strong>\u00a0grew 5.2% in the first half of 2024 compared to the same period in 2023, while the\u00a0restricted retail<\/strong>\u00a0evolved 4.3%.<\/li>\n\n\n\n
    • February 2025 presented\u00a0new sales record<\/strong>, with an increase of 0.5% compared to the previous month and growth of 3.6% over February 2024,\u00a0surpassing pre-pandemic levels.<\/strong><\/li>\n<\/ul>\n<\/div>
      \"\"<\/figure><\/div>\n\n\n\n
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      Expectations for Trader's Day 2025<\/strong><\/p>\n\n\n\n

      With the good results recorded in 2024 and the recovery of the economy, the expectation for 2025 is\u00a0increase in sales in July<\/strong>, especially\u00a0in physical retail and in segments<\/strong>\u00a0such as clothing, appliances and services.
      The trend is for companies to invest even more in\u00a0flash sales, digital coupons and local promotions<\/strong>\u00a0to value small and medium-sized businesses, in addition to using dates like this to\u00a0generate connection with the public<\/strong>\u00a0through institutional and commemorative content.<\/p>\n<\/div><\/div>\n\n\n\n

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      Way Back and Merchant's Day<\/strong><\/p>\n\n\n\n

      A Way Back\u00a0understands the strength of the commercial sector\u00a0<\/strong>as the engine of the national economy. Throughout its 34-year history, the company has worked alongside merchants of different sizes, offering\u00a0credit recovery solutions that preserve relationships and enable new sales cycles.<\/strong>
      Trade only grows with\u00a0financial health, confidence and strategy<\/strong>, and that is what Way Back believes and works on daily.<\/p>\n<\/div>

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      Sources: Ag\u00eancia Brasil, Credits Brasil, Serasa, DMCard Blog<\/p>\n\n\n\n

      \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

      Trader's Day is coming. See how it boosts the economy!<\/p>","protected":false},"author":6,"featured_media":6431,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[11,14],"tags":[],"class_list":["post-6423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes","category-datas-sazonais"],"_links":{"self":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/6423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/comments?post=6423"}],"version-history":[{"count":1,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/6423\/revisions"}],"predecessor-version":[{"id":6432,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/6423\/revisions\/6432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/media\/6431"}],"wp:attachment":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/media?parent=6423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/categories?post=6423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/tags?post=6423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}