{"id":6375,"date":"2025-06-12T10:00:00","date_gmt":"2025-06-12T13:00:00","guid":{"rendered":"https:\/\/wayback.com.br\/?p=6375"},"modified":"2025-11-13T16:30:27","modified_gmt":"2025-11-13T19:30:27","slug":"dia-dos-namorados-uma-oportunidade-para-o-setor-de-maquininhas-de-cartao","status":"publish","type":"post","link":"https:\/\/wayback.com.br\/en\/dia-dos-namorados-uma-oportunidade-para-o-setor-de-maquininhas-de-cartao\/","title":{"rendered":"Valentine's Day: an opportunity for the sector"},"content":{"rendered":"

THE Valentine's Day<\/strong>, celebrated on June 12, is one of the busiest dates in retail<\/strong> Brazilian. Fashion, cosmetics, gastronomy, and electronics lead consumption. For the card machine sector<\/strong> card, it's more than a sales peak: It\u2019s the chance to win new customers and strengthen financial solutions.<\/strong><\/p>\n\n\n\n

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The date as an opportunity<\/strong><\/p>\n\n\n\n

For small and medium businesses, Valentine's Day represents an increase in revenue and the attraction of new customers.<\/strong> To the machines gain prominence<\/strong> for offering practicality and safety<\/strong>, in addition to tools such as payment link and integration with social networks<\/strong> and e-commerce.<\/strong><\/p>\n<\/div>

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Impact on the card machine sector<\/strong><\/p>\n\n\n\n

THE proximity of the date generates a jump in transactions<\/strong>, demanding more from operators in terms of stability and agility. Also the search for portable, low-cost, and quick-to-activate solutions is growing<\/strong>, especially by self-employed vendors, pop-up shops and informal entrepreneurs<\/strong> who take advantage of the opportunity to generate extra revenue.<\/p>\n<\/div><\/div>\n\n\n\n

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Current News<\/strong><\/p>\n\n\n\n

According to Abecs (Brazilian Association of Card Companies), card payment volume grew 11.2% in the 1st quarter of 2024<\/strong>, reaching R$ 2 trillion. Contactless payments now account for more than 60% of in-person card purchases<\/strong>, and the use of PIX and digital wallets continues to rise.<\/p>\n<\/div>

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Expectations for Valentine's Day 2025<\/strong><\/p>\n\n\n\n

With digitalization increasingly present in small businesses, the expectation for 2025 is continuous growth in card and PIX transactions. <\/strong>The forecast is greater use of machines integrated into tools <\/strong>management, cashback and customer loyalty.<\/p>\n<\/div><\/div>\n\n\n\n

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Way Back gives you tips!<\/strong><\/p>\n\n\n\n

If Do you work with machines or serve entrepreneurs?<\/strong>, take the moment to:<\/p>\n\n\n\n

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  • Analyze transaction data<\/strong> previous to optimize strategies;<\/li>\n\n\n\n
  • Offer solutions<\/strong> fast and mobile (QR Code, NFC);<\/li>\n\n\n\n
  • Encourage use <\/strong>payment links, ideal for online sales or via WhatsApp;<\/li>\n\n\n\n
  • Explore promotional plans<\/strong> focusing on commemorative dates;<\/li>\n<\/ul>\n<\/div>
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    Efficiency and reuse with Way Back<\/strong><\/p>\n\n\n\n

    With the growth of the acquiring sector, It is more strategic to maintain and reuse the machines than to invest in new acquisitions.<\/strong> A Way Back is reference in reverse logistics for the purchasing sector<\/strong>, ensuring the formatting and return of the machines in excellent condition for new users or for the original customer, promoting operational efficiency and cost reduction.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

    Sources: Times Brasil, Abecs, Finsiders Brasil<\/p>\n\n\n\n

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    Discover how the card machine industry can take advantage of Valentine's Day! <\/p>","protected":false},"author":6,"featured_media":6389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datas-sazonais"],"_links":{"self":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/6375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/comments?post=6375"}],"version-history":[{"count":4,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/6375\/revisions"}],"predecessor-version":[{"id":6416,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/6375\/revisions\/6416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/media\/6389"}],"wp:attachment":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/media?parent=6375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/categories?post=6375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/tags?post=6375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}