{"id":6034,"date":"2025-03-20T10:00:00","date_gmt":"2025-03-20T13:00:00","guid":{"rendered":"https:\/\/wayback.com.br\/?p=6034"},"modified":"2025-04-25T14:25:02","modified_gmt":"2025-04-25T17:25:02","slug":"mes-do-consumidor-2025","status":"publish","type":"post","link":"https:\/\/wayback.com.br\/en\/mes-do-consumidor-2025\/","title":{"rendered":"Consumer Month 2025 - Current Opportunities"},"content":{"rendered":"

THE Consumer Day<\/strong>, celebrated on March 15, It is a date that recognizes consumer rights and boosts retail.<\/strong> Created<\/strong> in 1962 for the<\/strong> president John F. Kennedy<\/strong>, it gained global relevance. In Brazil<\/strong>, became synonymous with awareness, promotions and loyalty campaigns.<\/strong> In 2025, FecomercioSP recommends promotions from March 9th to 15th, consolidating \u201cConsumer Week\u201d with offers in physical stores and e-commerce.<\/p>\n\n\n\n

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Opportunities for this moment<\/strong><\/p>\n\n\n\n

THE Consumer Month<\/strong> represents a valuable opportunity to win new customers and strengthen loyalty <\/strong>with strategies such as:<\/p>\n\n\n\n

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  • Strategic partnerships<\/strong>: Collaborations with other brands to expand the value offering.<\/li>\n\n\n\n
  • Discounts and promotions<\/strong>: Special offers and easy payments.<\/li>\n\n\n\n
  • Customer experience<\/strong>: Personalized service and personalized actions.<\/li>\n\n\n\n
  • Digital presence<\/strong>: Online strategies to maximize reach.\u200b<\/li>\n<\/ul>\n\n\n\n

    <\/p>\n\n\n\n

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    Consumer Day 2024 Results<\/strong><\/p>\n\n\n\n

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    • Omnichannel<\/strong>: Integration between physical and digital stores has improved the consumer experience.<\/li>\n\n\n\n
    • Significant growth<\/strong>: Sales generated R$1.4T 602.8 million.<\/li>\n\n\n\n
    • Increase in e-commerce<\/strong>: Consumers sought convenience and better prices.<\/li>\n\n\n\n
    • Greater adherence to loyalty programs<\/strong>: Companies reported an increase in customer retention.<\/li>\n<\/ul>\n\n\n\n

      <\/p>\n<\/div><\/div>\n\n\n\n

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      Expectations for Consumer Day 2025<\/strong><\/p>\n\n\n\n

      For 2025, the expectation is that the event will continue to grow stronger, with trends such as:<\/p>\n\n\n\n

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      • New technologies<\/strong>: Using AI and chatbots for more efficient support.<\/li>\n\n\n\n
      • Personalized offers<\/strong>: Use of data for targeted promotions.<\/li>\n\n\n\n
      • Live commerce growth<\/strong>: Live sales on social media are gaining momentum.<\/li>\n\n\n\n
      • Valuing customer experience<\/strong>: Improved service and logistics.<\/li>\n<\/ul>\n\n\n\n
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        Way Back and Consumer Month<\/strong><\/p>\n\n\n\n

        In this Consumer Month 2025<\/strong>, the Way Back reinforces its commitment<\/strong> in providing opportunities for customers to find the best solutions<\/strong> for your financial needs, always prioritizing transparency and efficiency in processes. <\/p>\n<\/div><\/div>\n\n\n\n

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        Source: Varejo Brasil, \u00c9poca Neg\u00f3cios Globo, Carta Capital and Images: Google Search<\/p>\n\n\n\n

        \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

        Consumer Month is here! Find out how to prepare for this period!<\/p>","protected":false},"author":6,"featured_media":6086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-datas-sazonais"],"_links":{"self":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/6034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/comments?post=6034"}],"version-history":[{"count":8,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/6034\/revisions"}],"predecessor-version":[{"id":6274,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/posts\/6034\/revisions\/6274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/media\/6086"}],"wp:attachment":[{"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/media?parent=6034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/categories?post=6034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wayback.com.br\/en\/wp-json\/wp\/v2\/tags?post=6034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}